SIGGRAPH is the annual gathering place of more than 20,000 international creative and technical experts who work in the vibrant computer graphics industry. For SIGGRAPH 2012 held in Los Angeles, CA, AMD worked with us to create an entirely new brand experience to promote its innovative workstation graphics solutions.
Understanding that nearly 30% of SIGGRAPH attendees attend this event â€“ and only this event â€“ to make decisions about which brands to work with, our strategy was to create a unified experience that encompassed trade show floor, conference speaking and online activities. We set out to create a provocative message to promote interest in AMD's solutions and then provide a payoff to that through the brand experience.
In partnership with Advanced Micro Devices, Inc. (AMD), Video Display Systems (VDCDS) recently exhibited a new immersive display environment for multiple Commercial and Military uses. The new concept training systems was demonstrated running Bohemia Interactive Simulations VBS2 and a single seat HELIMOD provided by Ryan Aerospace as a basic helicopter training simulator. The â€œWorkstation72â€ is a self-contained, curved, wide screen (72â€ W x 24â€ H) comprising five high quality LED Solid State projectors with an operating life in excess of 30K hours. In addition the Internal, customizable PC (Windows® 7 / 64 bit OS) is capable of supporting the main displays as well as additional multiple add-on monitors with touch screens.